Chapter 8

Measuring the Impact of AI-Enhanced Maturity Assessments

If you can’t measure it, you can’t sell it again

AI might get you the headlines, but impact is what gets you the renewals. In this chapter, I walk you through how to measure, track, and present the value your AI-enhanced maturity assessments deliver, in ways that resonate with decision-makers and budget holders.

We’ll cover the metrics that matter (and the ones that don’t), how to isolate your assessment’s contribution to the client’s results, and how to turn before-and-after data into compelling stories that travel inside the client’s organisation. Because if your sponsor can take your results to their CFO and win more budget, you’ve just turned one project into a long term engagement.

By the end, you’ll have the templates and talking points to make your impact visible and bankable. You’ll also realise how these assessments function as valuable IP for consulting firms, proof of their methodology, rigour, and differentiated value in action.

Next up: Chapter 9, the ethics and regulations you can’t ignore. If AI is the new consulting superpower, this chapter is about using it without blowing your credibility or your client’s trust.

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