Selling more with Maturity Assessments
A book that shows Founders & CEOs how to use Maturity Assessments to market, grow stronger, and stay ahead.
The advice feels grounded and applicable whether you’re working solo or in a larger firm. Definitely worth the read."
Oliver H.
Clear, practical, and packed with examples, it’s a must-read for anyone in consulting who wants to turn ideas into real revenue."
Matthew R.
Unlock your biggest sales tool.
In A Tool to Sell More, seasoned consultant David Cheesman reveals how leading firms quietly use maturity assessments to win more business, deliver sharper insights, and unlock growth, for themselves and their clients.
Packed with real-world case studies, practical frameworks, and the latest AI applications, this book shows how maturity assessments have evolved from static diagnostics to dynamic, revenue-generating systems. Cheesman takes you inside the consulting playbook of firms like McKinsey, Bain, and BCG, then equips you to build your own.
You’ll learn:
✔️ Why AI-enhanced assessments are redefining value in consulting
✔️ How to turn a free diagnostic into a paid engagement
✔️ The components of a high-impact maturity model, and what most get wrong
✔️ How to measure AI readiness inside client organisations
✔️ What it takes to build trust, prove value, and scale advisory services faster
Whether you're an independent advisor, a mid-sized consultancy, or a corporate strategist, this book is your field guide to transforming how you market, sell, and serve using one of the most under-leveraged assets in modern consulting.
Read an excerpt from
A Tool to Sell More
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David Cheesman
Founder, The Prompt Engineers
David's expertise in maturity assessments is invaluable for new consultants. I couldn't put it down and finished it in a day!"
Navya A.
Great book, very clear and well laid out. Used the process to clarify my approach on a few projects."
Tom G.
An essential guide for sales professionals to understand AI readiness without the hype. A valuable investment!"
Jun L.
Frequently asked questions
Is this book too technical for me?
No. It’s made for CEOs and founders. You’ll learn simple ways to use Maturity Assessments to grow faster.
How to find risks early, fix weak spots fast, and build a business ready to scale.
Most talk theory. This shows you what works based on real results from 200+ firms.
David’s built and sold companies, worked at IBM, and helped CEOs and founders exit strong.
If you want faster growth, stronger operations, and better exits, yes.