Unlock your ideal market in record time

Discover how to pinpoint and win over the right customers to drive growth and dominate your industry with clarity and confidence

Book kickoff callFree AI readiness assessment
Trusted by leaders at high-performing companies

Unlock your ideal market segments

Gain clarity, focus, and actionable strategies to target the right customers and drive growth

Market segmentation framework

Step-by-step guide to identify profitable customer segments for your business

Customer persona templates

Create detailed profiles of your ideal customers to refine your targeting

Data-driven strategies

Learn how to use data to validate and prioritise market opportunities

Positioning insights

Discover how to position your business to stand out in your chosen market

Actionable worksheets

Practical tools to map out and execute your market segmentation strategy

Scalable growth plan

Build a roadmap to expand into new segments without losing focus

"I have been working with David Cheesman on various technology and management projects over the last 15 years – inspired by his creativity and always impressed by the significant tangible results and by the measurable bottom-line impact that we achieved together."
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Selçuk Boydak

Founder, Boydak Consulting

Unlock your perfect market fit

Discover how to find and target the right customers effortlessly

Save time on strategy

Simplify your market research process instantly

Boost revenue growth

Focus on high-value customer segments faster

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Reduce decision stress

Gain clarity on where to invest resources

How it works

We scope, build, and deploy your solution in weeks—not months.
1

Book a Call

Tell us about your challenges, and we’ll create a strategy tailored to your goals.

2

Get a Strategic Plan

We craft a roadmap to scale your business and make it investment-ready.

3

Execute & Grow

We work together to implement the plan, driving rapid growth and increasing value.

1

Book a Call

Tell us about your challenges, and we’ll create a strategy tailored to your goals.

2

Get a Strategic Plan

We craft a roadmap to scale your business and make it investment-ready.

3

Execute & Grow

We work together to implement the plan, driving rapid growth and increasing value.

4

Maximise Your Exit Value

Position your business for a successful sale, maximising your outcome when the time is right.

From the Blog
Revolutionising the Consulting Industry: The Impact of AI on Maturity Assessments
David shares the use cases of maturity assessments in the consulting industry and how AI could revolutionise consulting.
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Frequently asked questions

What is the cost of the playbook?

The playbook is a one-time investment of $X, designed to deliver long-term value for your business.

How long will it take to see results?

You can start seeing results within weeks as you apply the strategies outlined in the playbook.

What is included in the playbook?

The playbook includes step-by-step guidance, proven frameworks, and actionable tools to help you identify and target the right market segments.

Is this playbook relevant to my industry?

Yes, the strategies are tailored for CEOs of tech and advisory firms, addressing your unique challenges and goals.

Do I need prior experience to use this playbook?

No, the playbook is simple and easy to follow, even if you’re new to market segmentation strategies.

Unlock growth with the right market segments today

Get the playbook to find your ideal customers, grow faster, and stay ahead. Start making smarter decisions for your business now.

Book kickoff callFree AI readiness assessment