Craft a value proposition that sells itself

Turn your tech or advisory firm into a client magnet with a proven playbook designed to drive growth and win more business

Trusted by leaders at high-performing companies

Build a value proposition that sells

Discover proven strategies to create a unique value proposition that drives growth and wins clients

Clarify your audience needs

Learn how to pinpoint your ideal customer’s biggest pain points and desires

Define your unique edge

Uncover what sets your business apart and makes you the obvious choice

Craft a clear message

Create a value proposition that resonates and connects with your target audience

Test for market fit

Validate your value proposition to ensure it aligns with your audience’s expectations

Build trust instantly

Position your business as the go-to solution with a compelling and credible message

Drive more conversions

Turn your value proposition into a tool that attracts leads and closes deals

"I have been working with David Cheesman on various technology and management projects over the last 15 years – inspired by his creativity and always impressed by the significant tangible results and by the measurable bottom-line impact that we achieved together."
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Selçuk Boydak

Founder, Boydak Consulting

Unlock a value proposition that sells

Learn how to stand out, win clients, and grow faster

How it works

We scope, build, and deploy your solution in weeks—not months.
1

Book a Call

Tell us about your challenges, and we’ll create a strategy tailored to your goals.

2

Get a Strategic Plan

We craft a roadmap to scale your business and make it investment-ready.

3

Execute & Grow

We work together to implement the plan, driving rapid growth and increasing value.

1

Book a Call

Tell us about your challenges, and we’ll create a strategy tailored to your goals.

2

Get a Strategic Plan

We craft a roadmap to scale your business and make it investment-ready.

3

Execute & Grow

We work together to implement the plan, driving rapid growth and increasing value.

4

Maximise Your Exit Value

Position your business for a successful sale, maximising your outcome when the time is right.

From the Blog
Revolutionising the Consulting Industry: The Impact of AI on Maturity Assessments
David shares the use cases of maturity assessments in the consulting industry and how AI could revolutionise consulting.

Frequently asked questions

How much does the playbook cost?

The playbook is a one-time investment of $99.

How long will it take to see results?

Most CEOs see a clear, actionable value proposition within a week of applying the steps.

Is this playbook suitable for my industry?

Yes, it’s designed specifically for tech and advisory firms to stand out in competitive markets.

What if I don’t have a marketing background?

No problem. The playbook is simple and easy to follow, even if you’re new to crafting value propositions.

What makes this playbook different?

It’s focused on real-world results, with proven steps to create a value proposition that resonates and drives sales.

Unlock your unique value proposition in minutes

Get the playbook CEOs trust to stand out, attract clients, and grow faster. Start crafting a value proposition that sells itself today.