Generate demand with the push and pull approach

Discover a proven playbook to attract ideal clients, fill your pipeline, and drive predictable growth for your tech or advisory firm

Book kickoff callFree AI readiness assessment
Trusted by leaders at high-performing companies

Master demand generation strategies fast

Learn proven push-and-pull tactics to attract, engage, and convert high-value clients for your business.

Build a winning strategy

Discover how to create a demand generation plan that drives results.

Attract ideal clients

Learn how to position your business to draw in high-value opportunities.

Engage with precision

Master techniques to capture attention and keep your audience engaged.

Convert leads effectively

Get actionable steps to turn prospects into loyal, paying clients.

Scale with confidence

Implement repeatable systems to grow your business without guesswork.

Measure what matters

Understand key metrics to track and optimise your demand generation efforts.

"I have been working with David Cheesman on various technology and management projects over the last 15 years – inspired by his creativity and always impressed by the significant tangible results and by the measurable bottom-line impact that we achieved together."
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Selçuk Boydak

Founder, Boydak Consulting

Unlock predictable demand generation

Learn how to attract and convert leads with ease using push and pull strategies

Save time on leads

Proven strategies to streamline lead generation

Increase revenue fast

Turn prospects into paying customers quickly

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Reduce stress today

Clear steps to simplify your marketing efforts

How it works

We scope, build, and deploy your solution in weeks—not months.
1

Book a Call

Tell us about your challenges, and we’ll create a strategy tailored to your goals.

2

Get a Strategic Plan

We craft a roadmap to scale your business and make it investment-ready.

3

Execute & Grow

We work together to implement the plan, driving rapid growth and increasing value.

1

Book a Call

Tell us about your challenges, and we’ll create a strategy tailored to your goals.

2

Get a Strategic Plan

We craft a roadmap to scale your business and make it investment-ready.

3

Execute & Grow

We work together to implement the plan, driving rapid growth and increasing value.

4

Maximise Your Exit Value

Position your business for a successful sale, maximising your outcome when the time is right.

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Frequently asked questions

What is the push and pull approach?

The push and pull approach is a proven method to create demand by combining proactive outreach (push) with strategies that attract customers to you (pull).

Who is this playbook for?

This playbook is designed for CEOs of tech and advisory firms who want a clear, actionable strategy to drive demand and grow their business.

How long will it take to see results?

You can start seeing results within weeks if you follow the steps outlined in the playbook and stay consistent.

What makes this playbook different?

It’s simple, actionable, and tailored for leaders who want a practical approach without wasting time on fluff.

Is this playbook easy to implement?

Yes, it’s designed to be straightforward and easy to follow, even if you have limited time or resources.

Unlock growth with push and pull demand strategies

Discover proven tactics to attract clients and drive revenue. Get the playbook CEOs trust to scale tech and advisory firms effectively.

Book kickoff callFree AI readiness assessment