About over twenty years ago, I remember I was in a consulting room on the top floor of a office block in Birmingham. The kind with beige carpets and weak coffee. My team and I had spent six weeks on the ground with a regional healthcare provider, interviewing staff, poring over service data, mapping process bottlenecks. The usual forensic effort.

We arrived that morning with a 120-page report. It had charts, interview transcripts, heat maps, the lot. We handed it over to the client. But I’ll never forget the moment the Chief Operating Officer, sharp suit, sharper stare, flipped through it, paused, and said, “This is insightful... but what do we do with it now?”

It’s a moment I’ve encountered many times over the years and I know I’m not alone. For countless consultants, this scenario captures a fundamental challenge of traditional maturity assessments. They offer benchmarks, yes. They provide structure and credibility. But too often, they stop short of delivering timely, actionable insights that clients can put to immediate use.

That’s where Artificial Intelligence (AI) changes the game.

This book, A Tool to Sell More: The secrets of how consulting firms use maturity assessments to market, sell more and grow is my guide to that transformation. It’s for consultants who want to stay ahead of the curve, and for business leaders ready to leverage AI to drive growth and performance. I’ve written it to share what I’ve learnt, to spark new ideas, and to give you the tools to unlock fresh opportunities and deliver lasting impact.

Key Topics Covered:

• The Journey of Maturity Assessments
  Explore how assessments evolved from manual, consultant-driven models to dynamic, AI-powered solutions that redefine efficiency and accuracy.
  
  
• AI: The New Consultant’s Ally
  Demystify foundational AI technologies like machine learning, natural language processing, and robotic process automation, and learn how they are transforming organisational evaluations.
  
  
• Blueprints of Effective Assessments
  Delve into the traditional frameworks, methodologies, and components that underpin maturity assessments and how AI elevates them.
  
  
• Crafting Maturity Assessments
  Step-by-step guidance on designing Maturity Assessments with AI-driven tools, integrating data, and implementing actionable insights.
  
  
• Insights from Industry Leaders
  Case studies from consultancies like McKinsey, Bain, and BCG, showcasing their proprietary tools and the transformative outcomes they achieve.
  
  
• Navigating Challenges and Unlocking Potential
  Addressing common hurdles like data quality and ethical concerns while maximising the benefits of AI for real-time decision-making and strategic alignment.
  
  
• The Future of AI and Maturity Assessments in Organisational Growth
  Look ahead to emerging trends in AI, consulting, maturity assessment offerings and organisational development, and learn how to stay ahead in this rapidly evolving landscape.
  
  

This book isn’t just a guide. It’s my way of showing how you can rethink what’s possible inside your business. I’ll walk you through what works, why it works, and how to apply it in practical, bottom-line terms. As for the title, A Tool to Sell More, it’s deliberate. Keep reading and I’ll show you the exact secrets of how consulting firms use maturity assessments to market, sell more and grow.

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